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REAL VOICES

Craft or Social?

Great hair may be the craft. Great content is becoming the struggle. We asked hairdressers what challenges them more — the work behind the chair or the pressure to communicate it online.

Craft or Social?

Craft or Social?

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Key themes

CraftContentSocial mediaTime

REAL VOICES DOCUMENTS PROFESSIONAL PERSPECTIVES. IT DOES NOT REPRESENT A PRODUCT TESTIMONIAL UNLESS EXPLICITLY STATED.

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What Does the Future Hairdresser Need?

FUTURE SIGNALS· VOL. 1

What Does the Future Hairdresser Need?

THE FUTURE OF THE PROFESSION

Filmed on location at BTC: hairdressers answer what today’s professional must learn to stay relevant tomorrow — and whether craft or social media matters more.

2:15

Vol. 1 / Real Voices from BTC / The Future Hairdresser

WATCH THE CONVERSATION
Does AI Scare You or Excite You?

FUTURE SIGNALS· VOL. 3

Does AI Scare You or Excite You?

THE HUMAN RESPONSE TO AI

Excitement, curiosity, fear and resistance — hairdressers share how they really feel as AI enters the creative industry.

0:56

Vol. 3 / Real Voices from BTC / Does AI Scare You or Excite You?

WATCH THE CONVERSATION

FROM INDUSTRY NEED TO PROFESSIONAL SYSTEM.

The conversations repeatedly return to the same professional needs addressed throughout AI Hair Masterclass: understanding AI, creating strong work, communicating through content, building a recognizable brand, thinking commercially and elevating the client experience.

SEE HOW THE 6 PILLARS RESPOND

EXPLORE THE CONVERSATIONS